Unlocking Success: Proven Content Marketing Strategies for Startup

What Is Content Marketing and How Can it Help Your Startup?

Startups have to survive and content marketing is their redeemer. Video, the key form of content, is the backbone of content marketing. It can do wonders in a startup if we adjust transcription tools to meet the specific goal. Speech to text converters allow you to reuse the audio/video content in the form of a blog post, ebook and social media post. However, speech to text converters can prepare the sourced text for translation in localization. Positively, transcription can help to reach the deaf community. Below are proven content marketing tactics for your startup to woo investors in the early stage.

Content marketing is a unique marketing practice that focuses on creating and distributing valuable, relevant content intended to attract or retain customers. It doesn’t directly promote the brand but aims to evoke interest in its product or services.

How can content marketing help your startup?

Content marketing is way cheaper than traditional marketing and outcomes three times more leads. It is widely used to create brand awareness and recognition.

A consistent content marketing plan can keep your startup ahead of the competitors, allowing you to establish brand authority in the specific industry though you don’t acquire as many resources as your competitors. Yet, with the right startup marketing strategy, you can easily build trust among potential buyers through user-defined content.

Transcribing is a popular practice in content marketing now — especially in repurposing content. For a startup, transcribing video to text is crucial whether it is a commercial, video, podcast or audio and so on. These video to text converters work perfectly for closed captions or subtitles.

IncrediScribe, the leading transcription software, is a cost-effective solution for your startup. It allows you to ease the process of transcription.

How to Identify Your Target Audience & Create a Winning Content Strategy

Creating a content strategy for startups greatly depends on the targeted audience. Figuring them out is the key to aligning content laser-focused on them.

Targeted audience definition

In simple terms, the target audience, also called the buyer persona, is a group of consumers characterized by behavior and specific demographics (e.g. location, age, gender, employment, income etc). For business, it is a core element in decision-making, especially in marketing strategy. Target audience is typically measured in marketing campaigns and product development.

There are different ways to identify your targeted audience to help create a content plan.

Google Analytics: It allows you to obtain demographic data(e.g. interest, location, age, gender etc) of your audience. It is widely used in blogging, YouTubing as it helps to create a reader persona.

Social media analytics: Popular social media channels often have default analytic tools that help you to get the demographics of your followers such as engagement rate, reach, consistency, mostly active period etc. One such tool is Facebook Insight. Similar to Google Analytics, it shows where your audience comes from, when they are most active etc. Many of those tools provide an audience’s lifestyle especially if they purchase online.

1:1 engagement with the audience: To better know your audience, talk with them to know in comment or comment— know what they want to see and ask for feedback.

How to Choose the Right Content Platforms & Tools to Reach Your Target Audience

For startups, content platform selection is a critical step as it can make or break your business hard.

Examine your targeted audience

You need to be sure about the targeted audience—where they stay online, where they shop, and where they get news daily. If your target audience spends time on Facebook and you wrongly choose Instagram as your primary social media channel, you can imagine how much you are missing targeted customers.

Measure your asset

Though many startups are clear about their particular content platform where their ideal customers stay active, they don’t yet have the asset to engage with their ideal customers. For example, Instagram is an ideal platform for B2C brands, but for that, they need to spend on visual assets such as video editing software, graphics designing tools etc. Take the extra mile to create unique content that sets your brand apart from the crowd.

Tools to reach your target audience

There are several tools to help you reach the targeted audience, such as:

Digital content creation tools: There are different content creation tools for each category including writing and editing, video creation and webinar hosting, podcasting and audio broadcast, sourcing imagery and graphic design etc. These tools aid you to plan, prioritising quality over quantity. Essentially, they save your time and boost productivity. The good thing is they help every stage of the content creation process.

Social media toolkits for startups: They work as a how-to guide for startups allowing employees to be on the same page. Worked as a blueprint, it includes everything from social media calendar, to-do list to setting out a strategy. It teaches rules or tricks to use social media in your favour. They are often used to serve a specific purpose, creating buzz for a special event. Many of them include tools that you need such as content planners, templates for posts etc.

Audio to text converter: Audio to text converter enables you to maximize productivity and provide content utilization from audio or video resources. They aid in keeping written records of critical discussions such as interviews, conference calls, and other audio content. They seamlessly convert video to text to ease repurposing content. However, by audio to text, businesses can make their audio content searchable, allowing users to discover specific information or keywords quickly. Besides, translation and localization become easy with transcribing software to empower businesses to reach global markets and cater to diverse audiences.

Try IncrediScribe to live the possibility of transcription in your content game.

The 3 Most Powerful Types of Content Every Startup Should Use

There are mainly three types of content for startups that can generate maximum revenue including:

Blog posts for startups: Existing for decades, blog posts are the simplest and most effective content types that a startup can benefit from. Blogging is a great way to create brand awareness among the audience, educate them on a specific topic, and build thought leadership. Through blogging, businesses can write on different topics such as industry news, the latest trends, upcoming sales, tips and advice etc. Blogging can be a reward with a little SEO know-how.

Video production for startups: Videos content is more likely to get consumed by users as they are way more engaging than written-form content. Video is an effective medium that allows you to build an emotional connection with your audience, providing step-by-step instructions and getting a chance to peek into the BTS of a startup. Even if you’re running a budget-constraint startup, you can still get results from free video creation tools.

Podcast and webinar: A podcast is a great option if someone has no time to watch videos and read blog posts. The good thing about podcasts is they are easily consumable. It tends to believe that podcast listeners are more loyal than others. Podcasts are usually long-form audible content, allowing the audience to cover any topics in detail.

Webinars are a great medium to showcase your product, provide in-depth training, host panel discussion and so on. It allows you to cross-sell your product or services. In content marketing, webinars are often used as a lead magnet to drive customers to purchase your product or services.

Creative Ideas to Make Your Content Stand Out from the Crowd & Achieve Success

Most content available online is noisy or full of cliche. To make an impact on the industry, you need to take the extra mile to produce creative, unique ideas. There are several ways to produce content that stand out from the crowd.

Incorporate engaging visual storytelling

Visual storytelling is more enticing for the audience, allowing them to connect with the message emotionally. Visual storytelling can be anything from an actual story or tale to a course of events your users are going through or can relate to. Come up with a hook when incorporating storytelling in your content, paired with a solid offer.

Data-driven idea

Suppose you created a post on a trending topic and it worked well, then based on performing the post or analytics, you repurpose it for higher reach and engagement— that’s a data-driven idea.

Use multimedia in your favour

It is obvious that visual content performs better than text-based content. Why not integrate them together?

Solve beyond the query

Do not hesitate to offer more than needed, but it must carry value. Be specific to the query and remember — to focus on quality rather than quantity. Sometimes increased word count can steal away the reader from consuming it.

How to Optimize Your Content For SEO & Maximize Your Reach

Regarding blogging for a startup, a better ranking is possible with SEO-friendly content. SEO is tricky to disclose, but some basic SEO-friendly content-writing tips often seem apparent.

  • Focus on providing value to users more than incorporating keywords into the content.
  • Whatever you write must be free from plagiarism and paraphrasing. You must add new information or a different perspective.
  • Do not overuse keywords; keywords must be used in a natural flow. Do not forget to add keywords in the title heading, subheading, and title (depending on the nature of the keywords).
  • It must be free from grammatical errors and typos. It should be properly structured for readability.
  • It must conform to the search engine guidelines.

Basic SEO optimization tips

  • Rely on different keyword research tools to search keywords relevant to your industry or niche. Incorporate them naturally in your website content, titles, headings, and meta tags.
  • Provide valuable, informative, and engaging content rather than just incorporating the keywords.
  • Make your website mobile-friendly, as recently Google penalized zero mobile-friendly websites.
  • Write enticing meta descriptions and optimize tags to persuade users to click on the SERP.
  • Proper URL structure looks clean and descriptive with the relevant keywords.
  • Properly interlink the pages to increase visibility and improve website navigation.
  • Proper social media integration can increase visibility and attract traffic. More or less, it can positively impact SEO by generating potential links and can raise brand awareness.
  • Improve page loading speed by optimizing images, minimizing code, and utilizing caching techniques. Overall, it can improve user experience and positively impact search engine rankings.
  • Maintain a simple, clean, elegant website that boosts user experience.
  • Keep consistent in updating content and removing outdated content. Search engines indeed favor websites that demonstrate activity and relevance.

Implement These Proven Strategies To Success

Implementing these proven content marketing strategies can attract new and retain a loyal customer base by utilizing different content forms in the chosen digital content platforms. By well-executed content marketing strategy, businesses can establish themselves as industry leaders, generate organic traffic, and improve search engine rankings.

As content marketing is a dynamic process, a keen examination is required in planning, execution and continuous evaluation. So that they can use the power of content to connect with their targeted audience, boost engagement and achieve solid results in the saturated market.