How to Make a Great Webinar That Your Audience Will Enjoy

Webinars are a great way to interact with your customers and prospects, share information, and promote your products and services. But if you’re new to setting up webinars, it can be challenging to know where to start.

Webinar planning and the process of creating a webinar is relatively simple, but there are still some steps you need to take to make it successful.

In this article, IncrediScribe has defined what a webinar is. We also shared why you need webinar transcription, how to make webinars, what features to look for in an audio transcription service, the benefits of webinar transcription, how to transcribe a webinar with IncrediScribe, who webinar transcription will be helpful for, and the best practices for webinars.

Let’s get started!

What is a webinar?

A webinar is an online seminar that allows people to interact with other participants by asking questions and getting answers. The audience can also communicate with the presenter through live chat or telephone during the event.

Webinars are an effective and valuable way to reach a large audience of potential clients. Webinars can be used to promote your services, educate your audience, or even sell products.

Webinars are great for delivering both product and service-based information conveniently and cost-effectively.

Does a webinar need audio transcription?

Transcription is the process of converting an audio file into text. It’s essentially a word-for-word version of what was said during the webinar.

Webinar transcription is a significant part of your digital marketing plan, as it is a way to engage with your audience and provide them with the content they need to learn more about your business.

With the help of a transcription service like IncrediScribe, you can share your webinar audio with an interested audience. This will not only allow them to listen to the event again but also provide them with a written transcript for future reference.

Transcripts are the written record of a conversation or event. They are useful for many reasons, but in the case of webinars, they can be used as a way to improve the content and value of your presentation.

Transcripts are the written record of a conversation or event. They are useful for many reasons, but in the case of webinars, they can be used as a way to improve the content and value of your presentation.

Why do you need webinar transcription?

Webinar transcription can help you leverage your webinars and the content they cover. It allows you to share the power of your webinars with others, even if they couldn’t attend in person.

Webinar transcription is a great way to share the knowledge and insights that you gain from hosting a webinar with a broader audience. It’s also an excellent way to get more value out of your efforts as it can help you generate more leads and sales opportunities. IncrediScribe is an excellent webinar transcription tool that you can use to easily transcribe your webinars.

There are many reasons why you would want to use webinar transcription in your business.

Here are some of them:

It helps with SEO (Search Engine Optimization)

When people search for specific keywords related to your business, your transcript can show up in search results and increase visibility for those keywords in organic search results on Google, Bing, and Yahoo. It can be used as a source of content for blog posts or social media updates. It can also help with lead generation.

It makes it easy to review important information from a webinar

Rather than having to listen again or watch the recording, you can simply read through it and find what you’re looking for quickly and efficiently. This can save time when preparing for future events or responding to questions from participants afterward.

It helps save time and money

If you’re running a marketing campaign, then you know how important it is to track each step along the way. This includes making sure that all your leads are qualified and that they follow up on their end as well.

You can use transcripts to keep track of where each prospect was in the sales funnel at any given time during your presentation. You can also use them to identify which attendees were most engaged with your product or service, allowing you to better target them later on during follow-up campaigns.

Those who couldn’t attend the meeting can have something to read

Another reason why you need webinar transcription is that you can share your presentation with others who couldn’t attend the webinar live.

What features to look for in an audio transcription service?

There are many audio transcription services out there. However, not all of them offer the same features. Some transcription services provide very basic features, while others are more advanced, like IncrediScribe.

If you are interested in how to do webinars and how to transcribe your webinars but you don’t know what to look out for in an audio transcription service, then you should look for the following features:

File format support

The first thing that you should check is whether or not the service supports your file format. Does the company accept files in different formats? If your audio files are in MP3 format, for example, does the service accept them? You don’t want to have to convert your audio files before you submit them for transcription — it’s easier if the service accepts them as is.

Always make sure that the company accepts your file format and does not charge extra money for certain formats like WAV or MP3 files. An audio transcription service like IncrediScribe supports different audio formats.


Another important feature to look for in an audio transcription service is speed. If you want your transcriptions completed quickly, then you need to choose a fast service that can turn around transcripts within 24 hours or less. However, if your deadline isn’t that urgent and you don’t mind waiting a little longer, then you might want to consider choosing a slower service with lower prices instead. IncrediScribe transcribes one hour of audio in only 10 minutes.


Accuracy is another important feature of any good audio transcription service. The quality of the transcript depends on how accurate it is. It should be as close as possible to what was said in the original recording.

The best audio transcription services have an accuracy rate of 99% or higher. This means that there will be only a few minor errors in each transcript, which can easily be corrected by the user before it’s shared with others. Professional transcription offered by IncrediScribe offers guarantees 99% accuracy of your transcripts.

Customer support

You might encounter problems while using an audio transcription service so it’s important to look for a transcription service that has excellent customer support services in place so that any issues can be resolved quickly without affecting your deadline. Look for customer reviews online before hiring a company and check out their social media pages too. You can always count on the support managers of IncrediScribe, as they are always there for you to resolve any issue that bothers you.

The benefits of webinar transcription

Here are some of the benefits of webinar transcription and how you can use this opportunity to grow your business.

Increased sales

The number one reason people attend webinars is that they want to learn more about a specific topic.

By providing them with an audio recording and transcript, they will be able to review it again and again until they fully understand what you were trying to teach them during your presentation. This will give them confidence in what they learned and make them feel comfortable enough with your products or services that they will be more likely to buy from you later on down the line when needed.

Build trust

When someone attends a webinar, they are putting their trust in you as their presenter by allowing themselves to be vulnerable in front of their peers online while asking questions or sharing their thoughts openly with everyone who may be watching live or listening later.

Improved searchability

When people search online, they often use keywords to find the information they need. The more keywords that are included in your transcript, the higher your chances of being found. And those who do find you will be able to read through your entire presentation without missing anything important.

Marketing and promotion

Another benefit of webinar transcription is that transcribed recordings can be used as a marketing tool by posting them on your website or other social media platforms. This will help generate more traffic and leads for your business.

To upskill your social media game and make the most of your socials, you can use social media management tools like sprout social or sprout social alternatives.

Customer support

If a customer contacts you with a question about something that was discussed during one of your webinars, having access to an accurate transcript will save time because you won’t have to go back and listen to everything again before responding to them.

How to transcribe a webinar with IncrediScribe

Here’s how to use IncrediScribe to transcribe your next webinar:

The first step is to create an account. You register here.

Once signed up, log in and upload the part of the webinar you want to transcribe (30 minutes or 1 hour). Then, click on “Start”. The system will start transcribing your audio automatically and will give you a notification when it’s finished.

When it’s done, you can download your transcript in several formats: Word document (.docx), PDF file, or plain text file (.txt).

The video below may help you with the transcribing process:

Who webinar transcription will be useful for

Webinar transcription will be helpful for:

1. Speakers

They can capture the value of their speech by converting it into a document. This becomes a reference point and can be used for future talks or training classes.

2. Companies

Companies can use webinar transcription as part of their marketing strategy and grow their brand awareness. They can use the transcription to create an eBook, white paper, or blog post about the topic discussed during the webinar.

3. Audience members

Audience members will have access to transcripts so they can review them at any time without having to listen again from scratch.

Best practices for webinars

If you’re thinking about using webinars as part of your marketing strategy, here are some best practices for webinars that will help you get started:

  • Choose your topic wisely
  • Prepare your presentation well in advance
  • Create an enticing title and description that will get people’s attention
  • Make sure you have a strong call to action in the body of your email invitation and at the end of your presentation
  • Use images and videos in your presentation if appropriate and available
  • Send reminders before the webinar so people won’t forget about it or miss it
  • Include a variety of promotional tools — including an image gallery, video clips, social media buttons, and links to related material — so people can find out more about you and what you do after the event is over
  • Set up registration ahead of time so that attendees can register from their smartphones or tablets at any time during the event (or even before) by clicking on a link within an email or from another website where it’s being promoted
  • Don’t use too many slides or graphics on each slide – limit it to one per slide so that people can read them easily during the presentation
  • Include a Q&A section at the end so that attendees have time to ask questions if they need clarification on anything during the presentation or afterward when viewing recordings of the event online later on their schedule


If you can follow the steps to creating a successful webinar, you can be confident that you will provide value for your audience and gain valuable customers.

We hope you found this information useful. If you have any questions or need assistance on how to make webinars or setting up webinars please don’t hesitate to contact us.

Remember, the key to a successful webinar is to plan it out in advance. Focus on excellent webinar planning if you want to create a successful webinar.