How To Analyze Qualitative Research Interview Transcriptions

Qualitative research interviews are a fundamental part of numerous academic and professional studies. They provide an avenue to gather rich, detailed data directly from the source, the participants. This type of research often involves open-ended questions that allow for in-depth exploration of individual perspectives, experiences, and understanding. Unlike quantitative interviews that focus on numerical data and statistical analysis, qualitative interviews delve into the nuanced complexities of individual and collective experiences.

The central purpose of qualitative research interviews is to contribute to an understanding of the social world from the viewpoint of the interviewees. These interviews capture the why and how of decision-making, not just what, where, and when. They are thus essential in fields like sociology, psychology, education, health studies, and market research, among others.

However, analyzing the data from qualitative research interviews is not a straightforward task. It involves a meticulous procedure of transcription, coding, and interpretation. Transcription is the first thing in this procedure, where the recorded interviews are converted into written text. This text is then coded to identify patterns and themes, which are subsequently interpreted to draw meaningful conclusions.